Hi there,

I’m a product designer with 12 years of experience and an engineering background, currently living in The Netherlands. I’m a lead product designer at Illume Apps, the company behind ‘Grief Works,’ an app based on the renowned book by Julia Samuel MBE, a grief expert and godmother to Prince George. This app offers guided support to individuals coping with loss, combining interactive exercises, tools for immediate comfort, and one-on-one support from grief therapists. Notably, 93% of users report feeling ‘better’ or ‘much better’ after using Grief Works. We have received more than a thousand heartwarming testimonials and have been awarded ‘App of the Day’ as well as ‘Editor’s Choice’. More than just receiving awards, I’ve personally heard and seen how this app helps people navigate their lives during their darkest moments.

Previously, I spent years in Hanno, a digital health product house, where I had numerous opportunities to work with healthcare companies in the UK, building digital products that could save lives.

Before joining Hanno, I was entrusted with leading a design team at Bukalapak, one of Indonesia’s tech unicorns. At the beginning of the transition to a cross-functional team, I was responsible for establishing a playbook of processes and principles for the design team, as well as developing and articulating the vision and strategy for design, aligning it with the overall business objectives.

Other than that, I have a keen interest in writing and sharing knowledge. I’m writing a newsletter for designers, focusing on how they can practice intentionality, increase self-awareness, and cultivate a critical mindset.

Now

It’s been 3 months since I moved to the Netherlands, and there’s still a lot of adjusting to do, especially with pronouncing the ‘G’ sound that resembles an ‘H’ coming from the throat: “hoo-duh-mo-khun”.

I live in the southern part of the country, in a relatively small city. Many say it’s more like an international students city. One of the things I enjoy most is my morning ritual of visiting a forest park near my neighborhood. It’s quiet and relaxing.

On the weekends, besides taking care of my kids, I’m busy finishing my very first e-book about design practice. I plan to donate 100% of the book sales to humanitarian aid for Gaza and Ukraine.

Last update: Feb 5, 2024 23:39